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ABA: The American Bankers Association

Bank Marketing Training & Events

Your customers have already changed the way they bank. And your marketing channels need to change with them. From branding, to data and analytics, to customer experience, these educational opportunities help you set your bank apart and boost your bottom line.

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Early Career

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Experienced Professionals

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CFMP: Certified Financial Marketing Professional

Differentiate yourself by earning the only industry-recognized certification for bank marketers. The CFMP demonstrates your mastery of Data and Analytics, Leadership, Strategy, Revenue Generation, and more—critical skills for today’s leaders in bank marketing that will set you apart and elevate your career.
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Additional Bank Marketing Resources

Lifecycle of a Bank Marketer

Training, events and ongoing professional development designed for every stage of a bank marketer’s career.

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ABA Bank Marketing Conference is Coming to New Orleans

Chart your course for success and take your bank marketing strategy even further. Connect with peers and explore New Orleans.

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Useful Links

ABA Marketing Exchange

The primary home for bank marketers to learn insights, post inspiring examples, and connect with colleagues in similar roles.

Request Information: Team Licensing

Complete this form and ABA will contact you with more information.