Lifecycle of a Bank Marketer

Human Resources

Your home base for workforce development guidance

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BankTalentHQ

Post open positions and find additional hiring resources

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Online Training

Courses on interviewing and leveraging the benefits of a diverse workforce

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Online Training

• Marketing in Banking – facilitated course to get up to speed on the basics of bank marketing and develop core skills
• Marketing in a Digital World: Digital Campaigns – three-course series on digital and mobile advertising, as well as search engine optimization (SEO)
• Unfair, Deceptive, or Abusive Acts or Practices (UDAAP) – course on how to comply with federal laws covering unfair, deceptive, or abusive acts and practices. Free for ABA member banks
• Ethical Issues for Bankers – cornerstone course that explores ethical standards for financial services professionals

Online Training

• Marketing Management – facilitated course on best practices for managing a bank’s brand, public relations and digital marketing campaigns, and how this can deliver a strong return on investment (ROI)
• Marketing Planning – facilitated course on how to develop skills for preparing a comprehensive strategic marketing plan and creating a budget

Bank Marketing School

Learn strategic marketing skills from expert faculty that will increase your bank’s bottom line, then demonstrate what you learned by creating a marketing plan for a fictional bank

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DEI

A resource area for leading insights and tools to foster an equitable, inclusive workplace and ensure your team is positioned for success

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Nationally Recognized Professional Certifications

• Certified Financial Marketing Professional (CFMP) – the only industry-recognized certification for bank marketers to demonstrate mastery of today’s essential bank marketing and management principles
• CFMP Exam Online Prep – prepare for the CFMP exam with self-paced online training tailored to the knowledge and job tasks on the test

Learning Opportunities with Continuing Education Credits

• Bank Marketing Conference
• Fundamentals of Successful Digital Marketing series
• ABA Training Shorts

Rewards and challenging experiences make a difference. Incorporate these recognition and leadership opportunities into your professional development offerings.

• ABA-Wharton Emerging Leaders Certificates
• Emerging Leaders Forum
• Women and Allies Symposium
• ABA Brand Slam Awards

Senior-Level Events

• Annual Convention
• Conference for Community Bankers
• Stonier Graduate School of Banking

Succession Planning Toolkit

Do you have a plan for who will next lead your marketing team? This toolkit includes an easy-to-follow framework for identifying new leaders across the organization and managing critical staffing transitions.

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Retirement and Turnover

With a wave of baby boomers retiring, plus the normal rate of staff turnover, proactive planning is essential. ABA can help you think strategically about benefits and practices to successfully offboard staff.