Faculty | Bank Marketing School

2025 Faculty

Amber Farley
Instructor: Brand Intelligence
EVP, Brand Development
Financial Marketing Solutions
Franklin, TN 

David Femi 
Instructor: Banking on Multicultural Consumers
Senior Vice President, Business & Professional Banking Regional Manager
M&T Bank
Bridgeport, CT

John Hanley, CFMP
Instructor: AI in Action: Using Innovation to Drive Value in Bank Marketing
EVP, Chief Experience Officer
Idaho First Bank
Overland Park, KS 

Lance Kessler, CFMP
Instructor: Marketing Planning, Effective Marketing Leadership
President, Lance Kessler & Associates - Marketing Consulting and Training
Mechanicsburg, PA  

Charles LeFevre, CFMP
Instructor: Compliance and Marketing, Marketing Risk Management
Principal & Founder
Stanford Hill
New Orleans, LA 

Shelly Loftin, CFMP
Instructor: Content Marketing and Management
Senior Director of Marketing Strategy & Sales Enablement 
Arvest Bank 
Benton, AR

Jeff Marsico
Instructor: Profitability
President, The Kafafian Group Inc.
Bethlehem, PA

Joann Marsili, CFMP
Instructor: Marketing ROI
EVP. Chief Marketing & Digital Experience Officer
Fidelity Bank
Leominster, MA 

Shelley Regin, CFMP
Instructor: Sales & Marketing Alignment
Chief Marketing and Community Relations Officer
Country Bank 
Ware, MA  

Theresa Wendhausen, CFMP
Instructor, PR/Communications
Vice President, Branding and Communications Manager
First National Bank and Trust Company
Beloit, WI

Hunter Young
Instructor: Data & Analytics
Founder & President
HIFI Agency
Raleigh, NC