What to Expect | Bank Marketing School

Who Should Attend

Bank marketing professionals who:

• Want to understand bank profitability and how marketing can drive revenue 
  
• Seek a springboard for career and leadership advancement
• Are driven to learn marketing’s role in revenue generation, product development and customer experience — and want to pitch the credibility of marketing to the C-suite
• Have interest in becoming a Certified Financial Marketing Professional – the only industry recognized certification  as ABA Bank Marketing School is a prerequisite  

Core Competencies

The Bank Marketing School is an intensive and immersive experience designed to help students build leadership skills and a lifelong support network. The school’s top-rated curriculum will show students how to achieve the following core competencies:

• Develop a strategic marketing plan focused on generating revenue
• Demonstrate — and communicate — marketing’s critical role in the development and execution of an integrated customer experience
• Analyze and interpret marketing data and analytics to build stronger, results-oriented campaigns
• Become an influencer and help lead your bank’s strategic direction through integrated marketing and branding endeavors
• Calculate and communicate marketing return on investment (ROI) on campaigns and other marketing initiatives
• Learn how to develop public relations plans and manage crisis communications