Program

At ABA’s Bank Marketing Conference, you’ll attend meaningful, data-driven sessions of your choosing to help you succeed in your role. Topic areas include:

Marketing Leadership
Ideation & Revenue Generation
CX & Niche Marketing
Data & Analytics
Personalization
Digital Marketing & Social Media

2024 Program

Sunday, Oct 6
Monday, Oct 7
Tuesday, Oct 8

Sunday, Oct 6

7:30 AM – 5:30 PM	Conference Registration
8:00 AM – 11:45 AM	Pre-Conference Workshops Bankreative: Tools for Building Better Work Engage in hands-on, group exercises and discussions to help you think more creatively about building a better bank brand. Learn to use design to garner better results, whether you’re doing the work in-house, or collaborating with freelancers. In this session, discover ways to be creative in the context of your brand as a powerful tool for building value. Clark Hook, Executive Creative Director, FMS ALL IN: Harnessing AI to Amplify Your Creative Power Bank marketing teams everywhere are grappling with the immense power and promise of AI. From brainstorming and compliance reviews to tackling complex tasks, optimizing AI is a top priority. Bring your devices to this session for a crash course, live demo and hands-on workshop all about developing smarter, faster and more resonant marketing materials for your brand, and getting your leadership on board. John Hanley, CFMP, Chief Marketing Officer, Equity Bank Hunter Young, Principal and Founder, HiFi Agency
12:00 PM – 1:30 PM	ABA x The Girl Banker Brunch ABA and Natalie Bartholomew have reunited to bring the ABA x The Girl Banker Brunch to Chicago! This year, Natalie and her powerhouse guests will discuss why women are driving more deposits than ever, and how bankers are working to change the narrative around women and money. Be inspired with immediate takeaways, try your luck at winning fabulous prizes and leave with the coveted Girl Banker swag bag! Natalie Bartholomew, Community President, First Community Bank
1:30 PM – 2:00 PM	Networking Event
2:00 PM – 3:00 PM	Opening General Session Becoming Superhuman: The Science of Optimizing Productivity and Performance Today’s always-on work culture is full of interruptions. Constant meetings, calls, and emails make it nearly impossible to get important, focused, and creative work accomplished. However, by exploiting our ancient biology, instead of working against it, we can all learn how to manage distractions, find time for our most important work, and stay connected in a balanced way. By equipping yourself with the most effective and scientifically proven techniques for working smarter when time and resources are limited, you’ll walk away with concrete tools for improving prioritization, decreasing execution time, and increasing focus for yourself and others. Dr. Sahar Yousef and Lucas Miller, Cognitive Neuroscientists and MBA Faculty, UC Berkeley Haas School of Business
3:15 PM – 4:00 PM	Breakout Sessions I
4:15 PM – 5:00 PM	Breakout Sessions II Not All Data is Good Data Too much data can distract us from answering the question at the heart of every bank marketer: how can we add value to our customers' financial lives? This session will help you distinguish between useful and extraneous data, and explain how to put the right data to use. Learn to make strategic, cross-functional data decisions while maintaining trust with your customers. Amelia Chen, Head of Marketing, Array
5:00 PM – 6:00 PM	Opening Reception in The Hub

Monday, Oct 7

7:00 AM – 5:15 PM	Conference Registration
7:30 AM – 8:00 AM	Power Breakfasts
8:00 AM – 9:00 AM	General Session
9:00 AM – 9:15 AM	Brand Slam Awards
9:15 AM – 10:15 AM	Meet-up in the Hub
10:15 AM – 11:00 AM	Breakout Sessions III Modernizing Bank Retail, Marketing and Revenue Operations In this session, discover how marketing, sales and customer service can converge to attract and retain lifetime customers. Explore the value of delivering personalized, consistent customer experiences across channels, and using data to track and enhance profitability. Mark Gibson, Capital Performance Group
11:15 AM – 12:00 PM	Breakout Sessions IV Budgets are Tight. Be Intentional. While everyone strives to be the best of the best, with a tight budget, sometimes we need to prioritize. Crafting your message with intentionality is key. Join us as we discuss best practices, provide you with valuable data to guide your marketing strategy and how to lean into your perceived strengths. Corey Wrinn, Managing Director, Rivel
12:00 PM – 1:15 PM	General Session Lunch will be served.
1:15 PM – 2:00 PM	Dessert in the Hub
2:00 PM – 3:00 PM	General Session
3:00 PM – 3:45 PM	Meet-up in the Hub
3:45 PM – 4:30 PM	Breakout Sessions V Content with Character: Using AI to Humanize (and Streamline) Content Marketing Truly effective content is uniquely human. In a world of ChatGPT and generative AI, your content must connect in a more human way than ever before. In this session, learn to harness the power of AI to create more authentic content. Find ways to empower lenders and sales agents to use social media storytelling to grow their networks, maximize deposit growth and profitability. Ben Pankonin, Founder and CEO, Social Assurance Banks and Google's Generative AI Algorithm: A New Landscape in Digital Marketing WARNING: BIGGEST ALGORITHM CHANGE SINCE MOBILE. The integration of generative AI into Google's search algorithm marks a pivotal shift in SERPs – and that’s huge for banks. In this session, discuss the human roles amidst this change, so you can become a more valuable strategist. Explore the opportunities and consequences of AI and gather strategic insights for banks looking to adapt and thrive in a time of change. Tim Whitley, CEO, Mhp.si
4:45 PM – 5:30 PM	Breakout Sessions VI
5:30 PM – 6:30 PM	Monday Evening Reception

Tuesday, Oct 8

7:00 AM – 12:00 PM	Conference Registration
8:00 AM – 8:30 AM	Power Breakfasts
8:45 AM – 9:30 AM	Breakout Sessions VII
9:30 AM – 10:30 AM	Meet-up in the Hub
10:30 AM – 11:15 AM	Breakout Sessions VIII Turning Data into Revenue, Deposits and Growth Personalized marketing and customer engagement is a key tactic for banks in achieving their growth objectives. Bank's sit atop a valuable data source: core data and transactions. In this session, discuss several ways data is already used in the banking industry and then focus on how customer insights can be uncovered and used to achieve deposit and revenue growth. Brian Bauer, CEO, Revio You Don’t Need to Rebrand: Build a Brand Position That’s Built to Last Rebranding is expensive and often takes years to see ROI. Hear it from a bank with $2B in assets: brand positioning is a simpler, more cost-effective way to grow loans and deposits, and achieve the brand consistency all marketers crave. In this session, learn how to build a brand position, ensure its uniqueness and implement it at your bank. Josh Fleming, VP Marketing, Bank Iowa
11:30 AM – 12:30 PM	Closing General Session

This program is subject to change. Please bookmark this page to check for continuing updates. Read ABA Conference and School Policies to help answer additional questions.

Program | Bank Marketing Conference

2024 Program

Sunday, Oct 6

Monday, Oct 7

Tuesday, Oct 8

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