Prepare for the CFMP Exam

Domains

The CFMP advisory board has determined that a competent bank marketing professional's expertise includes the following domains:

Data, Research, and Measurement
Strategy
Revenue Generation
Communication and Brand
Risk Management

Please review the CFMP Examination Outline and Informational Webinar for additional details.

Study Resources

While ABA recommends these resources as appropriate examination preparation, ABA does not guarantee that you will pass the exam by studying these materials alone. The CFMP exam assesses not only your knowledge of the topics on the exam outline, but also your application of that knowledge. You should refer frequently to the CFMP Examination Outline when preparing for the exam.

IMPORTANT NOTICE: The only legitimate resource for ABA’s certifications, including reference materials, are available on www.aba.com. Any other resources or guides related to ABA’s certification programs offered for sale on third party platforms such as Amazon and eBay is not authorized by the ABA and such purchases are at the buyer’s risk. While it is not illegal for publishers to write separate resources to potential customers, it can be difficult to determine the legitimacy of offers from these organizations, especially if they contain unauthorized uses of ABA’s federally protected logo. If you do not make your purchase with ABA directly, we will not be able to assist you in any capacity. Please contact ABA Customer Service at 1-800-BANKERS to be directed to a legitimate resource.

Certificate
School
Exam Prep
Exam Application
Conference

Certificate

Foundational Certificate in Bank Marketing

Signifies knowledge of marketing’s role in a financial institution and within the banking industry as a whole. This is achieved through learning to develop comprehensive strategic marketing plans, leveraging social media for bank branding and more.

Earn the Certificate

School

Bank Marketing School

Designed to help students think more strategically in their marketing endeavors, and better align their campaigns with corporate goals. School alumni will become invaluable leaders in their banks.

Attend the School

Exam Prep

CFMP Exam Online Prep

An interactive, user-friendly online course that allows students to study at their own pace, with access to resources and practice tests modeled after an actual exam.

Take the Course

Exam Application

When you're ready to apply, double check the eligibility requirements, select your exam date, and submit your application.

Check Your Eligibility

Conference

ABA Bank Marketing Conference

Everything you need to fine-tune your marketing and leadership skills – powerful content, smart strategies, expert guidance and more – all while earning valuable CFMP CE credits.

Keep Me Informed

Why Earn Your CFMP?

Hear from John Oxford about the benefits of earning the CFMP designation.

View Video

Exam Format, Scoring and Reporting

150 multiple-choice questions (see sample questions)
Maximum 3 hour timeframe allowed
Calculators will be provided
Instant "Pass/Fail" outcome provided for most computer based exams at test sites. Occasionally, instant outcomes are not provided while statistical analysis is conducted.
Official score reports delivered via email within 6 weeks after the close of the exam window
For full details, read the Certification Exam FAQs

Examination Misconduct

All persons taking one of ABA Professional Certifications' examinations are expected to abide by all rules and regulations governing the examination before, during and after the examination. Possession of copies of any current or previous examination given by ABA Professional Certifications is not authorized and is a violation of the rules governing certification exams. Persons taking an ABA Professional Certifications examination are not permitted to take notes, photos, videos or retain any other kind of records about the examination.

Any person found to have violated any of the rules governing ABA Professional Certifications exams, or to have conducted themselves in a dishonest or unethical manner with respect to the taking of an ABA Professional Certifications exam is subject to sanctions determined to be appropriate by ABA Professional Certifications, in its sole discretion, including, but not limited to: denial of certification; denial of the right to take any or all ABA Professional Certifications examinations. We reserve the right to pursue any and all remedies available to it, including legal remedies, with respect to any violation of its examination rules against anyone who violated ABA Professional Certifications examination rules or aided another in violating these rules.

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