Segmenting Your Business Customers in 2025

Podcast

Segmenting Your Business Customers in 2025

Brought to you by: IBISWorld

Episode Summary

As institutions strive to grow deposits and commercial lending, identifying the right customer industries and markets for these products is more critical than ever. For example, businesses with excess inventory have different financial needs than those with surplus cash, and each requires tailored banking solutions. Bankers become advisors when they can confidently provide the right options for each scenario. Join IBISWorld to learn how Industry Research can help you develop targeted go-to-market strategies for your core products while uncovering new growth opportunities.

Speakers

Jim Fuhrman, Senior Director of Client Services, IBISWorld
Tim Pannell, Vice President, ABA

Sponsor

IBISWorld

IBISWorld provides banks the largest database of industry insights and risk ratings. Through a database of over 1,400 customer industries they can identify the best types of companies to target for business banking and lending, and prepare their sales people for customer meetings with relevant industry questions and trends. On the Credit side, IBISWorld helps underwriters benchmark customer financials against industry averages and better price loans, so from Marketing to Portfolio Management, an institution can win the right business with mitigated risk.