Regional and Generational Differences in Consumer Banking Attitudes in the US

Last year at EPAM we surveyed 26,000 banking customers across eight countries to discover the emerging trends, attitudes and behaviors influencing the retail banking landscape. Following that survey, we published the results, which highlighted several interesting differences among banking customers globally. Of the 26,000 consumers surveyed, 5,000 were from the US. As such, we wondered what differences in attitudes and expectations might exist amongst US consumers across various geographies and demographics.

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EPAM Systems Inc

Regional and Generational Differences in Consumer Banking Attitudes in the US

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