Banks and Google's Generative AI Algorithm: Navigating the New Landscape in Digital Marketing

The integration of generative AI into Google's search algorithm marks a pivotal shift in both the waysearch engines of the future will work, and digital marketing. These changes will particularly impactthe banking sector. This white paper explores the opportunities and consequences of thesetechnological advancements, and offers strategic insights for banks to help them adapt and thrive inthis new era of AI. The beta version of Google’s new, AI-enabled algorithm can be tested by visitingLabs.Google

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Banks and Google's Generative AI Algorithm: Navigating the New Landscape in Digital Marketing

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