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ABA: The American Bankers Association
Industry News
  • July 9, 2024

Bancography Launches New Bancography Plan Functions

BIRMINGHAM, Ala. (July 9, 2024) – Bancography, a financial services consulting firm, today announced new features and updated models to Bancography Plan, a market analysis and branch planning software that empowers bankers to forecast profitability for new branch locations and evaluate the performance of existing branches.
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Bancography

Bancography provides consulting services, software tools and marketing research to financial institutions to support their branch, product and brand positioning strategies. Bancography offers branch planning and network optimization services in addition to Bancography Plan, our market analysis and branch planning software tool. In support of our clients’ current operations, Bancography performs primary marketing research to measure market awareness, onboarding, satisfaction and attrition factors and also provides product and profitability assessments. To help institutions with positioning in the marketplace, our brand strategy service creates names, logos, identities and brand positions that distinctly reflect each institution's product and service proposition.

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