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2024 Consumer Banking Report

Since we began our consumer banking research in 2020, the retail banking industry has witnessed seismic changes. 2023 alone was characterized by highly-publicized bank failures, rising interest rates, the rapid expansion of AI and more. With so much recent disruption, banks know they must take action. But where?

In our 2024 Consumer Banking Report, we unveil key consumer insights to help banks determine where they should focus their digital transformation efforts. Surveying 9,000 banking customers across nine countries – including the United States, United Kingdom, Germany, Italy, Saudi Arabia, Singapore, Hong Kong and Australia – we look at the impact that trust and education have on consumer appetites for data sharing, instant payments and the use of AI.