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ABA: The American Bankers Association
Industry Insight

Weighted Average Pricing Can Mean Greater Mortgage-Market Precision

  • Brought to you by Curinos, Inc.
  • Published August 20, 2024

To control capacity, influence market share and allocate margin, mortgage pricing strategy is integral to any successful lending operation. The market-average approach may seem like a good starting point because it can be a useful barometer of general pricing temperament. But ultimately it can prove insufficient because outliers can influence it as can the equal weighting applied to lenders of varying size and scope.

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