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ABA: The American Bankers Association
Industry Insight

SmartALAC

  • Brought to you by Pannos Marketing
  • Published May 31, 2022

BAC Community Bank introduced a new online chat service to their customers (through AgentIQ) that works both through their website and as a standalone app. AgentIQ is a digital engagement platform that improves communication between financial institutions and their customers, leading to happier, more loyal, and more profitable relationships. This platform is designed to put a branch in everyone’s pocket, allowing customers to interact with a personal banker for all of their financial needs across any digital channel, just like they are used to engaging with their friends and family. This technology lets customers choose their own personal banker. This banker then becomes their single point of contact with the bank who can help connect them to the right experts.

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