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ABA: The American Bankers Association
Industry Insight

Outlook 2025: Industry Trends and the Challenges Ahead

  • Brought to you by Bancography
  • Published March 5, 2025

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Every year, Bancography publishes an Outlook for the financial services industry, presenting some of our favorite statistics regarding deposit, demographic and economic trends across the U.S.

The Outlook compares the largest metropolitan areas in the U.S. on an array of measures that can help bankers understand their own markets, and identify prospective markets for expansion.

The study includes statistics on deposit growth, branching activity, household demographics and economic measures, both at the metro-area level and for the U.S. overall, to support your institution’s branch capital deployment decisions.

As you review the report, contact us with any questions. Thanks, as always, for your confidence in Bancography.

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