New-to-Bank Checking: Quantity At Odds With Quality

With new-to-bank checking, quality is hard to come by. As fee income declines, many mass market customers without a full relationship are simply unprofitable. Only 4% of branches can generate above-average new-to-bank checking acquisition with above-average balances within the first month.

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In Depth

Consumer Banking
Technology

New-to-Bank Checking: Quantity At Odds With Quality

In Depth

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