Making a More Compelling Case for the 2025 Marketing Budget.

The article provides guidance for regional and community bank marketing officers on how to make a stronger case for their 2025 marketing budget to CEOs and CFOs, who are often skeptical about marketing's ROI and view it as an expense rather than an investment.

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It’s the fourth quarter, and for many regional and community bank marketing officers it’s when the 2025 marketing plan and budget request are being submitted to the C-suite for review and approval. It’s also the time of year when the balance of your 2024 marketing budget may have just vaporized after a brief conversation with the CFO (who explains those funds are needed to boost the bank’s year-end financial results).

Bank marketing officers often need to address CEOs and CFOs who are skeptical about marketing’s return on investment (ROI). They are convinced that marketing is an expense line item, not an investment that can provide a tangible return.

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Compliance
Commercial Banking
Technology

Making a More Compelling Case for the 2025 Marketing Budget.

In Depth

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