2024 Preferred Banking Methods

Mobile app banking is most preferred

• Mobile App: 55%
• Online: 22%
• Bank Branches: 8%
• ATM: 5%
• Telephone: 4%
• Mail: 1%

Different Generations Bank Differently

Gen Z (1997–2012)

• Mobile: 64%
• Online: 8%
• ATM: 6%
• Telephone: 5%
• Branches: 4%
• Mail: 4%

Millennials (1981–1996)

• Mobile: 68%
• Online: 12%
• ATM: 7%
• Telephone: 4%
• Branches: 4%
• Mail: 1%

Gen X (1965 –1980)

• Mobile: 55%
• Online: 24%
• ATM: 8%
• Telephone: 5%
• Branches: 3%
• Mail: 1%

Baby Boomers (1946 –1964)

• Mobile: 41%
• Online: 35%
• ATM: 13%
• Telephone: 5%
• Branches: 4%
• Mail: 1%

Consumers Are Very Satisfied With Their Digital Banking Experience

• 96% rated their bank’s online and mobile app experience as “excellent,” “very good” or “good”
• 94% said their overall access to banking services today is “excellent,” “very good” or “good”
• 83% said tech improvements by banks are making it easier for consumers to access financial services

Source: Morning Consult, on behalf of the American Bankers Association, conducted an online survey from October 7-10, 2024. The margin of error is plus or minus 2 percentage points, from a weighted sample of 4,508 adults.