Program

At ABA’s Bank Marketing Conference, you’ll learn from meaningful, data-driven sessions to help you succeed in your role. With several concurrent program tracks to choose from, there is an in-depth learning opportunity for every attendee:

Customer Experience (CX)
Data & Analytics
Digital Marketing & Social Media
Ideation & Revenue Generation
Marketing Leadership
Personalization

2024 Program

Sunday, Oct 6
Monday, Oct 7
Tuesday, Oct 8

Sunday, Oct 6

7:30 AM – 5:30 PM	Conference Registration
8:00 AM – 11:45 AM	Pre-Conference Workshops
12:00 PM – 1:30 PM	ABA x The Girl Banker Brunch
1:30 PM – 2:00 PM	Networking Event
2:00 PM – 3:00 PM	Opening General Session
3:15 PM – 4:00 PM	Breakout Sessions I
4:15 PM – 5:00 PM	Breakout Sessions II
5:00 PM – 6:00 PM	Opening Reception in The Hub

Monday, Oct 7

7:00 AM – 5:15 PM	Conference Registration
7:30 AM – 8:00 AM	Power Breakfasts
8:00 AM – 9:00 AM	General Session
9:00 AM – 9:15 AM	Brand Slam Awards
9:15 AM – 10:15 AM	Meet-up in the Hub
10:15 AM – 11:00 AM	Breakout Sessions III
11:15 AM – 12:00 PM	Breakout Sessions IV
12:00 PM – 1:15 PM	General Session Lunch will be served.
1:15 PM – 2:00 PM	Dessert in the Hub
2:00 PM – 3:00 PM	General Session
3:00 PM – 3:45 PM	Meet-up in the Hub
3:45 PM – 4:30 PM	Breakout Sessions V
4:45 PM – 5:30 PM	Breakout Sessions VI
5:30 PM – 6:30 PM	Monday Evening Reception

Tuesday, Oct 8

7:00 AM – 12:00 PM	Conference Registration
8:00 AM – 8:30 AM	Power Breakfasts
8:45 AM – 9:30 AM	Breakout Sessions VII
9:30 AM – 10:30 AM	Meet-up in the Hub
10:30 AM – 11:15 AM	Breakout Sessions VIII
11:30 AM – 12:30 PM	Closing General Session

This program is subject to change. Please bookmark this page to check for continuing updates. Read ABA Conference and School Policies to help answer additional questions.

Program | Bank Marketing Conference

2024 Program

Sunday, Oct 6

Monday, Oct 7

Tuesday, Oct 8

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