9 in 10 account holders are “very satisfied” or “satisfied” with their primary bank
95% rate their bank’s customer service as “excellent,” “very good” or “good”
84% said tech improvements by banks are making it easier to access financial services
84% agree they have multiple options when selecting products and services such as bank accounts, loans and credit cards
9 in 10 say they have a wide array of choices when deciding where to bank
82% say the financial services industry is highly competitive
81% believe their bank is transparent about disclosing fees
...and find credit cards rewarding
94% value the convenience of using their credit cards
9 in 10 value their credit cards’ reward programs
82% think merchants benefit from accepting credit cards for payment
74% would be disappointed to lose their credit card rewards due to government regulatory changes
Bank customers know they are protected
9 in 10 agree their bank takes proactive steps to protect them from fraud/scams
3 in 4 believe their bank does more than businesses in other industries to protect them from fraud/scams
By a large margin over other industries, consumers trust banks most to keep their information secure:
49% Banks
24% Health care providers
11% Non-bank payment providers (such as Apple Pay, Venmo and PayPal)
10% The government
3% Cryptocurrency companies
1% Telecom companies (such as Sprint, Verizon and AT&T)
1% Major retailers
Source: Morning Consult, on behalf of American Bankers Association, conducted an online survey from Sept. 16-17, 2022. The margin of error is plus or minus 2 percentage points, from a weighted sample of 2,211 adults.
Read the Infographic TextHide the Infographic Text