| About the ABA Financial Marketing Awards |
 The ABA Financial Marketing Awards, now in its 37th year, has gained nationwide recognition as the premier marketing and advertising competition in the financial services industry. Hosted by ABA Marketing Network, this competition has been heralded as the foremost competiton of its kind, dedicated to recognizing innovation and creativity in the financial services industry. Each year, the competition honors 48 campaigns across four asset sizes and in 6 categories (Impact campaign, Financial education, Brand campaign, Annual report, Customer acquisition and retention marketing, and Humor). Two special awards are given to out; one to the campaign judges thought deserved special recognition (the spotlight award) and the other to the campaign awarded by members of the ABA Marketing Network (the marketers' choice award). Lastly, from the 48 campaigns, two top honors are awarded for best in show and runner up.
The ABA Financial Marketing Awards offers bank marketers – and their advertising agencies – an opportunity to gain recognition, increase their visibility and add to their credibility within the marketplace. And, because the entries are judged in four asset categories, your entry is competing with entries from similarly-sized institutions.
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