9 in 10 account holders are “very satisfied” or “satisfied” with their primary bank
96% rate their bank’s customer service as “excellent,” “very good” or “good”
8 in 10 are confident in their bank and that their money is safe
80% believe their bank is transparent about disclosing fees
...and competition in the marketplace.
83% say the financial services industry is highly competitive
8 in 10 agree they have multiple options when selecting products and services such as bank accounts, loans and credit cards
Bank customers know they are protected
9 in 10 agree their bank takes proactive steps to protect them from fraud/scams
3 in 4 believe their bank does more than businesses in other industries to protect them from fraud/scams
Consumers value credit cards and their rewards
93% value the convenience of using their credit card(s)
80% have at least one credit card that offers rewards
88% value the rewards program from their credit card(s)
63% would be disappointed to lose the rewards program on their credit card(s) due to government regulatory changes
Merchants and retailers get significant benefits from being able to accept credit cards for payment.
74% agree VS. 7% disagree
Americans say now is NOT the time for more regulatory requirements
Given the economic challenges facing the country, including inflation and slowing growth, this is not the time to add additional regulatory requirements that will restrict bank lending.
68% agree VS. 17% disagree
When federal banking agencies make multiple major regulatory changes at the same time, they should be required to assess the combined effects (aka cumulative impact) of those reforms on banks, consumers and the broader economy before the regulatory changes can take effect.
68% agree VS. 8% disagree
Source: Source: Morning Consult, on behalf of the American Bankers Association, conducted an online survey from March 8-10, 2024. The margin of error is plus or minus 2 percentage points, from a weighted sample of 4,423 adults.
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